mAS! Mexican gRILL

Logo Brand Design

Mas! Mexican Grill takes a modern twist to authentic Mexican dishes. Owners of J's Mexican Catering plan to expand their catering business into a restaurant in Los Angeles C.A.

My Role

• Research  • Marketing Consultation • Logo Design

The Problem:
Owners needed a new name and brand identity that reflects their modern yet authentic Mexican foods.

The Approach:
Research Mexican cuisine and understand food culture. Create a unique name that grabs people's attention and a logo that reflects the restaurants' modern Mexican menu.

The Solution:
Mas! Mexican Grill, the name of the restaurant, was chosen because it easy to say and remember. The word "mas" in Spanish means more insinuating to customers that they will want more delicious Mexican food after they are done with their first dish. The logo for Mas! Mexican Grill is inspired by Talavera ceramic pottery, and the hand-painted stencil market sings of Mexican Mercardos.