KC Product Family Comparison

Logo Brand Design

Mas! Mexican Grill takes a modern twist to authentic Mexican dishes. Owners of J's Mexican Catering plan to expand their catering business into a restaurant in Los Angeles C.A.

My Role

• Research  • Marketing Consultation • Logo Design

KC Garage

UI/UX Prototype

KC Garage is an interactive vehicle light customizer that allows people to visualize where specific KC lights can be placed on their trucks. This prototype focus on Jeep owners, which make up a large part of KC consumers.

My Role

• Design Research • Prototyping • UI/UX Design

Tools

• Pen & Paper  • Figma

Problem:

Due to the wide variety of KC light applications, users found themselves having a difficult time understanding where each light application is able to go on their trucks. 

 

Challenges:

  • Include all light applications.

  • Display multiple light applications in the same location.

  • Allow users to save or buy their light kits 

  • Make all features appear and function for both desktop and mobile versions.

Solution:​

  • Focus on only including popular KC light applications.

  • Positive and negative buttons appear over the Jeep to add or subtract products on a specific location.

  • A drop-down menu appears when users click on the positive button revealing multiple light applications for that area.

  • Mobile applications will use the cellphone's native menu. 

  • A selected light application that has been added to the Jeep will appear in the "Your light kit" cart allowing users to find out more information on that product or have the choice to purchase or email themselves their KC light kit.

Future updates:

  • Let users customize Jeep by including multiple Jeep models and vehicle colors that they can select.

  • Have a function where users can compare light applications before purchasing light Kit.

  • Allow users to add various light applications from the same location into their light kit carts.