The Situation:
Jewel Eye plans to mass-produce their eye fashion and start selling on their new website. They would like a new logo representing the business name and design a unique psychedelic packaging that would appeal to women who have an interest in music festivals and carnivals.
 
The Approach:
Research fashion and culture of music festivals and psychedelic art. 
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The Solution:
The newly designed logo for Jewel Eye is a mystic round eye containing a jewel. The festival culture and bohemian lifestyle inspire the logo and font. The psychedelic pattern design on the packaging has a kaleidoscope illusion that contains bright colors.