Logo & Packaging Design
Jewel Eye is growing fashionable kaleidoscope eyewear for young women.
• Research • Logo & Packaging Design
Jewel Eye plans to mass-produce their eye fashion and start selling on their new website. They would like a new logo representing the business name and design a unique psychedelic packaging that would appeal to women who have an interest in music festivals and carnivals.
Research fashion and culture of music festivals and psychedelic art.
The newly designed logo for Jewel Eye is a mystic round eye containing a jewel. The festival culture and bohemian lifestyle inspire the logo and font. The psychedelic pattern design on the packaging has a kaleidoscope illusion that contains bright colors.